On Marketing
You May Not Have a Marketing Strategy If…
www.santacruztechbeat.com – Link to Web page
Pointing the Way to Strong Tech Marketing Plans
www.ebnonline.com – Link to Web page
Talk About What's Worth Talking About at Your Company
www.ebnonline.com – Link to Web page
What’s Your Tech Company Talking About?
electronicspurchasingstrategies.com – Link to Web page
Apply Content Best-Practices to Supply Chain Marketing
www.ebnonline.com – Link to Web page
Successful Supply Chain Selling: Campaign Action
www.ebnonline.com – Link to Web page
Successful Supply Chain Selling: Invest in the Game
www.ebnonline.com – Link to Web page
Share Your Supply Chain Knowledge
www.ebnonline.com – Link to Web page
The Road to Smart Supply Chain Marketing
www.ebnonline.com – Link to Web page
How Tech Brands Avoid Being Boring
www.ebnonline.com – Link to Web page
Avoiding 'Ready, Fire, Aim'
www.ebnonline.com – Link to Web page
Telling Your Tech Brand Story Visually
www.ebnonline.com – Link to Web page
Marketing Is Warfare, Not Number Crunching
www.ebnonline.com – Link to Web page
Even a Tech Firm Can Use a Brand Personality
www.ebnonline.com – Link to Web page
When Vacillation Kills Great Tech Marketing
www.ebnonline.com – Link to Web page
Creating Singular Customer Value
www.ebnonline.com – Link to Web page
Executing Tech Content Marketing
www.ebnonline.com – Link to Web page
You May Not Have a Marketing Strategy if… Part Two
www.ebnonline.com – Link to Web page
You May Not Have a Marketing Strategy if… Part One
www.ebnonline.com – Link to Web page
Developing Messaging for Tech Marketers
www.ebnonline.com – Link to Web page
In Tech Marketing, Timing Is Key to Success
www.ebnonline.com – Link to Web page
Is Your Organization Sitting On a Data Goldmine?
www.ebnonline.com – Link to Web page
Creating Tech Brand Credibility, Part 2
www.ebnonline.com – Link to Web page
Creating Tech Brand Credibility, Part 1
www.ebnonline.com – Link to Web page
Brand Differentiation: Just Claiming 'Leadership' Won't Do
www.365daysofstartups.com – Link to Web page
Social Media and Tech Marketing
www.ebnonline.com – Link to Web page
Turning “Paid Ads” into “Free Ads” Online and Then Using Them Offline
www.businessmarketinstitute.com – Link to Web page
You Made the Widget – Now Market It Effectively
www.ebnonline.com – Download article as PDF
5 Tips for Effective Technology Marketing
www.ebnonline.com – Download article as PDF
Marketing vs. Accounting
www.btobonline.com – Download article as PDF
Content Marketing Has Been a Successful PR Strategy for Decades
www.marketingprofs.com
Expert Advice For Small Business Branding Strategy
www.understandingmarketing.com
The Positioning Statement: Why To Have One Before You Start Communicating
Download Article as PDF
Thought Leadership Is a Company Attitude
www.salesandmarketing.com
Technology Doesn't Differentiate, Positioning Does
findarticles.com
Marketing Matters - Sustainability
Download Article as PDF
If you're a key exec, PR is part of your job
Download Article as PDF
PRweek article
Download Article
as PDF
On Public Relations
Two Brands Can Be More Credible Than One
www.commpro.biz – Link to Web page
Content Management Essentials: Strategy and Reuse
www.marketingprofs.com – Link to Web page
Tips for Effective Tech Media Product Intros
www.ebnonline.com – Link to Web page
Getting the Tech News Out
www.ebnonline.com – Link to Web page
Is Your Management Team Visible?
www.ebnonline.com – Link to Web page
10 Tips for Effectively Using White Papers
www.ebnonline.com – Link to Web page
So You Want to Talk to Tech Editors?
www.ebnonline.com – Link to Web page
5 Top Benefits Tech Gets From Great PR
www.ebnonline.com – Link to Web page
The Public Relations & Marketing Connection: PR Doesn't Stand Alone
www.prnewsonline.com – Link to Web page
Doing Great PR on a Shoestring Budget
www.ebnonline.com – Link to Web page
Translating Marketing Strategy Into PR Execution
www.prnewsonline.com – Download article as PDF
Creating Effective Tech PR Strategies
www.ebnonline.com – Link to Web page
What's Really New in Public Relations
www.salesandmarketing.com – Link to Web page
Engineers Can Do PR, Too.
www.ebnonline.com – Download article as PDF
Lend Marketing a Hand, But Avoid the Kool-Aid
www.prnewsonline.com —Download Article as PDF
In PR, Some Truths are Persistent
www.salesandmarketing.com
Establish Credibility and Persuade Customers Via Contributed Articles
www.marketingprofs.com
How to Write Pitch and Place Bylined Articles
ceo-info.com
The Seven Deadly Sins of PR
www.managesmarter.com
Public Relations is a Management Function
yourvantagepoint.com
PR Doesn't Stand For 'Press Release'
findarticles.com
Public Relations: It's All About the Story
www.marketingprofs.com
Is Press Release Addiction Killing Your Marketing Efforts?
www.salesandmarketing.com
How to Be a Good Public Relations Client
www.marketingprofs.com
Applying the "Coattails Effect" to Public Relations: Two Heads Are Often More Credible Than One
www.businessmarketinginstitute.com
